Some readers religiously follow the Best Seller lists to add the most popular books to their reading lists. Some, on the other hand, reject these lists with the belief that they are not the true reflection of good books. No matter whether you believe in them or not, the fact remains that they are highly relevant in increasing a book’s sale. And every author dreams of making it to these lists.
Amazon bestseller lists are one of the most coveted lists by all authors. With ebooks and online shopping becoming popular, Amazon has become a major player in the books market. So, they are very well placed to judge the emerging and changing reading trends.
In the recently released Amazon.in Reading Trends Report 2016, Amazon has highlighted some of these trends. There are some surprises, but most of the findings seemed quite predictable to me.
Talking about this report, Noor Patel, Director Category Management, Amazon India said, “A love of reading and a profound appreciation for the people who create great books is part of our DNA at Amazon. We are very excited with this year’s Reading Trends Report and thrilled to see Indian writers among the most read authors for the fourth successive year! We at Amazon.in are truly committed to helping our customers enjoy their passion for reading by offering them a wide selection with unique choices across languages, genres and authors.”
Some of the important findings of the Amazon.in’s Reading Trends Report 2016 are:
Best-read city of India:
For the fourth year in a row, Delhi-NCR has topped the list of Most Well-Read Cities in India. So if you are a reader belonging to this region, give yourself a pat on your back. You live in a well-read region! Bengaluru, Mumbai and Hyderabad are next in line as the 2nd, 3rd, & 4th most well-read cities. For the first time, Karnal, Vadodara and Patna too managed to enter in the Top 20 Most Well-Read Cities list by buying more books than Coimbatore, Visakhapatnam and Lucknow this year.
This ranking was determined by compilation of the sales data of all the physical books sold during year 2016.
One Indian Girl is a winner:
Chetan Bhagat came out on tops as the bestselling author on Amazon.in. His latest release One Indian Girl became the highest selling fiction book of 2016 in India. Well, I could have predicted that without getting informed by amazon. I think if any Indian has read only two books in his or her life, one of them will be by Chetan Bhagat. He is that popular, isn’t he?
Rowling’s magic continues:
Harry Potter And The Cursed Child – Parts I & II by J.K. Rowling, Jack Thorne & John Tiffany is the ‘Most Popular book of the year’ in Readers’ Poll 2016. No surprises there either!
Emraan Hashmi kisses literary fame:
The Kiss of Life by Emraan Hashmi & Bilal Siddiqi received most number of votes (47%) under Biographies. Did you ever imagine that Emraan Hashmi would one day win such a literary prestige!
Exam Fever makes us read:
Exam Preparation books were the second most popular genre across all cities. Word Power Made Easy by Norman Lewis has become the most popular book in this genre. Other most popular books in this genre were Manorama Yearbook 2016, Indian Polity 4th Edition, Railway Recruitment Boards RRB (Non-Technical Cadre) 2016 and A Modern Approach to Verbal & Non-Verbal Reasoning.
The third most popular genre was Children & Young adult.
Everyone wants to know The Secret:
When it comes to translated works, translations of ‘The Secret’ became the bestseller in various vernacular languages, including Hindi, Kannada, Telugu and Gujarati. Yeah, we all need a bit of motivation and optimism. And The Secret is a good book. If you haven’t ready it yet, I suggest you do.
- Chetan Bhagat’s One Indian Girl
- J.K. Rowling’s Harry Potter and the Cursed Child – Parts I & II (Special Rehearsal Edition)
- Norman Lewis’ Word Power Made Easy
- Robin Sharma’s Non Fiction Who Will Cry When You Die? (It was at #7 last year)
Amazon.in conducted a Readers’ Poll inviting readers to vote on their favorite book. This poll was conducted across eight categories with top 5 best-sellers contesting in each category. Here are the winners of this poll:
- Most Popular Book of 2016: Harry Potter And The Cursed Child – Parts I & II by J.K. Rowling, Jack Thorne & John Tiffany It also won the highest votes (70%) in Children’s books category too.
- Fiction by Indian Authors: She Swiped Right into My Heart by Sudeep Nagarkar won the most votes. It was followed by Everyone Has A Story by Savi Sharma
- Hindi Books: Mujhse Bura Koi Nahi by Surender Mohan Pathak
- Fiction by International Authors: Cometh The Hour by Jeffrey Archer
- Non- Fiction: A Feast of Vultures by Josy Joseph
- Self-Help category: Think and Win like Dhoni by Sfurti Sahare
- Business: The Rise and Fall of Nations by Ruchir Sharma
- Biographies: The Kiss of Life by Emraan Hashmi & Bilal Siddiqi
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